1. Technology acceptance of connected services in the automotive industry
Author: Clemens Hiraoka ; with a foreword by Florian von Wangenheim
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Automobiles-- Electronic equipment,New products
Classification :
TS170
.
H573
2009eb
2. <The> effects of cause-related marketing on customers' attitudes and buying behavior
Author: \ Denise Steckstor ; with a foreword by Florian von Wangenheim. Imprint
Library: Library of Foreign Languages and Islamic Sources (Qom)
Subject: Social marketing,Consumer behavior,بازاریابی اجتماعی,مصرفکنندگان, -- رفتار,a01,a03,a01,a03
Classification :
E-Book
,
3. The impact of culture on relationship marketing in international services :
Author: Jan H. Schumann ; with a foreword by Florian von Wangenheim.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Consumers -- Attitudes -- Cross-cultural studies.,International business enterprises -- Marketing.,Relationship marketing -- Cross-cultural studies.
Classification :
HF5415
.
55
J364
2009
4. Weiterempfehlung und Kundenwert :
Author: von Florian Wangenheim.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Economics.,Marketing.
